New Industrial Dividend: What "Internet + Manufacturing" Brings to China

China's manufacturing town knocks on the door of "Internet +"The combination of the Internet and the real economy is profoundly changing the manufacturing model of Foshan and even China's traditional industries. Taking Midea as an example, in the era of mobile internet, Midea's factory is still the original factory, but the mode of production organization management, consumption, and post-service is changing rapidly.
The Watt steam engine 200 years ago, the Edison electric light 100 years ago... Technological changes have promoted the development of society, and the process of industrialization has brought about the concentration of population in cities. Hidden behind the century-old industrial history is the same management logic: standardization, scale, and assembly lines, which are complemented by centralized factories, concentrated population settlements, and centralized public services.
3797.72 square kilometers, in the hinterland of the west bank of the Pearl River, once one of the four famous towns in the country, due to the urbanization brought about by industrialization, now Foshan City has gathered a resident population of 7.35 million, and has a very good real economic foundation, manufacturing The industry is famous all over the country and even the world. In 2014, Foshan achieved a regional GDP of 760.328 billion yuan, ranking second among prefecture-level cities in the country; the total industrial output value above designated size was 1,881 billion yuan, ranking among the top cities in China.
During the past 30 years of reform and opening up, China's industrial system has become increasingly sound. Taking Foshan as a sample, "Made in Foshan" covers almost all industries, and has formed household appliances, machinery and equipment, metal material processing and products, ceramic building materials, textile and clothing, electronic information, food and beverage, plastic products, chemical medicine, furniture, etc. 10 advantageous industries, the above-mentioned wealth also comes from the accumulation and change of these industries.
In the home appliance industry, a number of well-known independent brand enterprises have been born in Foshan, such as Kelon, Macro, Midea Group, Galanz, Wanhe, etc. The leader among these enterprises, Midea Group, had sales of up to 140 billion yuan in the past year, from fans, air conditioners, refrigerators, washing machines, microwave ovens, electric ovens, etc. Due to the needs of large-scale home appliance production, the number of employees was as high as 13. million people. There are more than 1,000 small and medium-sized enterprises in Beijiao Town, the headquarters of Midea. The local government needs to use hundreds of acres of industrial parks to carry its large-scale production capacity, and it also brings the liveliness of employee villages, the prosperity of residential quarters, and the prosperity of commercial streets. However, this successful large-scale production and the urbanization model it has driven are undergoing adjustments due to the advent of the Internet age.